Fast and Furious: Prettiboiroq’s Steamy New Summer Jam «In My Ride»

This steamy track by the gay rapper captures the essence of young love in California with a catchy hook and a pop vibe.

Revving Up with «In My Ride»

Gay rapper Prettiboiroq is making waves again with his electrifying new summer anthem, «In My Ride». This steamy track, featuring a catchy hook and a beachy pop vibe, encapsulates the thrill of young love in California. Inspired by his short-lived but intense romance, Prettiboiroq shares, «I had just ended a long-term relationship and was disheartened by the dating scene when I met my ‘In my ride’ guy. He showed me I could connect with someone and that I had the ability to love again».

Exploring New Horizons

Following the success of his single, «Bad Bitch Alert», Prettiboiroq aimed to showcase a different facet of his artistry with «In My Ride». «I wanted to demonstrate my versatility as an artist and do more than just talk about shaking ass and being bad», he explains from his Los Angeles home. In gay hip hop, the emphasis often lies on sex and casual hook-ups, but Prettiboiroq believes there’s not enough representation of love. «Most of us experience both real romance and casual encounters equally», he notes.

A Pop-Oriented Sound

Sonically, «In My Ride» departs significantly from his previous works, evoking the vibrant energy of Katy Perry’s «Teenage Dream» era. «I wanted a pop-oriented sound that personified summer love and the emotions I was experiencing at the time», Prettiboiroq explains. Directed by Nicholas Eastman, the music video narrates a couple’s idyllic first date, from the beach to the Santa Monica Pier. «The scene needed to highlight the connection between two people without being sexually explicit», Prettiboiroq notes, emphasising the emotional bond over physical intimacy.

From Small Town to Big Dreams

Growing up in a small North Carolina town, Prettiboiroq faced numerous challenges, from family-related hardships to bullying. Moving to Los Angeles at 18, he pursued his passion for music, drawn to the expressive power of hip hop. Since releasing his debut single, «Prettiboi Anthym», in 2015, Prettiboiroq has evolved significantly as an artist. «With this new project, I’m creating music that tells my story and who I am today», he says, reflecting on his artistic and personal growth.